Mike Thomas

Case Study 4

MIKE THOMAS
Territory 128 ( Cleethorpes, Scunthorpe, Gainsborough and outskirts of Doncaster. )
Start November 2006

Mike Thomas is from a fire fighting background. He visited the National Franchise Exhibition in Birmingham on 6/7 October 2006 and signed his franchise agreement on 24 October 2006 – certainly a record for Beer Gas Direct but maybe for the franchise industry.

“I had been looking for ideas for quite some time and wanted to do something for myself. I came across the Beer Gas Direct Franchise concept at the exhibition. I had never heard of the Company or didn’t know anything about the industry,” says Mike. “The more time I spent talking to the very knowledgeable team on the stand, the more I got excited about the opportunity. The icing on the cake was being able to speak to existing franchisees that were on the stand to give their views.”

“I went to visit the Company at their Head Office in Radcliffe, Manchester with my wife and lot of questions. All of them were answered very satisfactorily and we drove away knowing that this has to be the opportunity we had been looking for. It’s a simple business with virtually no administration on my part and the potential to earn good money.”

“Talking to our Bank and Local Business Advisor gave us extra confidence as they checked out the Company and their projections on our behalf and gave the thumbs up”

“I was very impressed with the Company’s Marketing Strategy. In addition to a mail campaign, they put some one in your territory to help build it. They genuinely want us to become profitable very quickly – so much so that they don’t even charge a franchise fee until I become profitable!”

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